Resume

EDUCATION

Northwestern University, Evanston, IL

Master of Science in Journalism, Interactive Publishing
GPA: 3.81/4.0
December 2012

University of Illinois, Urbana-Champaign, IL

Bachelor of Arts in English, Minor in Communications
Graduated with Distinction
GPA: 3.61/4.0
May 2011

EXPERIENCE

Kellogg School of Management, Evanston, IL, USA

Community Manager

October 2013 — Present

  • Manage presence on Twitter (123K+ followers), Facebook (16K+ likes), WordPress student blogs, LinkedIn (60K+ followers), Instagram, YouTube, Tumblr, Pinterest and Google+ (55K+ followers)
  • Increased Twitter followers by 393% or 94.6K followers over past nine months through targeted promoted campaigns and tweets
  • Increased blog views and visitors to record numbers MOM and YOY, including YOY growth for July 2014 of 256% in views and 240.3% in visitors
  • Collaborate with marketing and communications teams to push news and events out via social
  • Interact with online community via multiple channels, answering and sometimes routing questions to appropriate department
  • Develop assets for use on social channels and blogs, often working with writers, design and photographers\
  • Perform monthly analysis of metrics pulled from Radian6, Sprout Social, Google Analytics and social media platform insights
  • Promoted from Social Media Manager to Community Manager within six months

NorthShore University HealthSystem, Evanston, IL, USA

Web Content Administrator, Interactive Marketing

March 2013 — September 2013

  • Managed and updated NorthShore website containing 51 clinical service sections and over 4000 pages
  • Developd and wrote content for blog and for clinical service lines to attract new patients and provide educational and easily understandable information to patients and their families
  • Interviewed and collaborated with physicians and other experts to create content unique to NorthShore
  • Managed site redesign projects and used EPiServer CMS to build new dynamic pages
  • Coordinated with members of PR and brand marketing to create a unified message to patients
  • Worked with photographer and videographer to create dynamic and engaging content, including promo with the Bears
  • Searched for and utilized keywords for SEO, as well as created Google AdWords to boost traffic

Autism Home Support ServicesNorthbrook, IL, USA                                                  

Webmaster  

May 2012 — Present

  • Increased traffic to website by 75%, Twitter followers by 77.6%, weekly Facebook reach by 562% and number of people talking by 3566.7% during first year
  • Manage and create content for WordPress website, Facebook, Twitter, YouTube and Pinterest
  • Develop, code, gather writers and edit entries for website blog
  • Design and produce promotional materials, such as bookmarks, banners and brochures, with Photoshop
  • Draft press releases and coordinate with community relations and marketing
  • Monitor effectiveness with Google analytics and other tracking programs
  • Served as training and support while abroad from September to December

The Irish TimesDublin, Ireland                                                             

Editorial Intern                                                                                                                                  

 September 2012 — December 2012

  • Reported multiple stories a week on local and international affairs for online publication and print edition
  • Created and implemented interactive components, such as maps, graphics and charts
  • Shot and edited up to three videos a week using Final Cut Pro and iMovie

Autism Home Support ServicesNorthbrook, IL, USA                                                  

Social Media Intern  

May 2012 — Present

  • Increased traffic to website by 75%, Twitter followers by 77.6%, weekly Facebook reach by 562% and number of people talking by 3566.7
  • Managed and created content for WordPress website, Facebook, Twitter, YouTube and Pinterest
  • Developed, coded, gathered writers and edited entries for website blog
  • Designed and produced promotional materials, such as bookmarks and brochures, with Photoshop
  • Drafted press releases and coordinated with community relations and marketing
  • Monitored effectiveness with Google analytics and other tracking programs
  • Served as training and support while abroad from September to December

Medill News ServiceChicago, IL, USA     

January 2012 — March 2012                                                                         

Health and Science Reporter, Pet Health                                                                  

  • Developed stories throughout the week on health and animal welfare topics
  • Created slideshows, videos, maps and charts to make both interactive and informative stories
  • Acted as web producer for over twenty writers while collaborating with other sections
  • Used Twitter, Tumblr and personal website, coded by me, to further article reach

buzz Weekly, Champaign, IL, USA                                                                                                   

September 2009 — April 2011

Community Editor, Arts and Entertainment Editor                                               

  • Assigned and edited five to seven stories per week while coordinating with other sections
  • Managed top content producing section and consistently produced cover stories
  • Reorganized Arts and Entertainment section over one month period to attract new readership and ads
  • Hired and oversaw staff of twenty staff writers on feature stories as well as local news           

Writer/Columnist

  • Formulated, updated and posted weekly online literary column
  • Collaborated with section editor to develop new story ideas

COURSES

  • Producing a News Website
  • Health and Science Reporting
  • Media Design Research and Testing
  • How 21st Century Media Works
  • Interactive Producing
  • Visual Reporting with Data
  • Advanced Interactive Media Design
  • Interactive Innovation
  • Direct & Interactive Marketing
  • International Reporting

SKILLS

  • Experience with Adobe Photoshop, Illustrator, Audition and Premiere Pro, along with Final Cut Pro
  • Proficiency in Microsoft Office, Excel and PowerPoint
  • Skills in WordPress, HTML, CSS, PHP, Javascript and Corona
  • Educated in Editing, Technical Writing, Publishing, Producing, Direct/Interactive Marketing, App Development and Media Research and Design
  • Trained in AP, MLA and Chicago Manual style

ACTIVITIES AND INVOLVEMENT

  • Medill Graduate Student Advisory Council, March 2012 – June 2012
  • New Revels Players Theatre, Member/Director/President, September 2009 – May 2011
  • Yakity Yak Kayak Club, Member/TreasurerSeptember 2009 – May 2010
  • Illini Equestrians Competition Team, August 2007 – May 2010

HONORS

Dean’s List, Fall 2009, Spring 2010
English Honors Program (Graduation with Distinction)

NorthShore Service Values Award, August 2013
NorthShore Service Values Award, September 2013
NorthShore Service Values Award, September 2013

PROJECTS

  • Apocalypse Fitness
    • Northwestern University, June 2012 to August 2012
    • Innovation project for Medill developed over the course of ten-weeks.
    • Apocalypse Fitness is the only app that drops you into an immersive story while taking you on a guided fitness journey. Don’t get kicked around by your workout app, kick serious ass instead. OUTLAST. OUTRUN. OUTFIT. APOCALYPSE FIT.
  • YogaVibes.com
    • Northwestern University, July 2012 to August 2012
    • New media marketing strategy
    • Assessed company’s web, social and database systems to identify areas of improvement and to actively contribute to the development of their company’s social, community, mobile and integrated marketing programs